Connect your ad platforms and understand the conversions PitlaneHQ sends them.
What every Command Centre number means and exactly how we calculate it — from Traffic → Bookings → Revenue to search, tags and Google Ads.
Meta (Facebook & Instagram) Ads. Connecting Meta lets PitlaneHQ report real workshop outcomes — leads, quotes, and paid invoices — back to your ad account through the Meta Conversions API (CAPI). PitlaneHQ fires a standard Meta event per funnel stage: Lead, InitiateCheckout (quote sent), Schedule (quote accepted), and Purchase (invoice paid, with value). Personal details are SHA-256 hashed before they leave our server; fbc/fbp, a hashed customer reference, IP and user-agent improve match quality. Connect in one click via Marketing > Ads Management — no keys to copy.