Reach your customers with bulk SMS and email, trigger-based automations, win-back campaigns, and source-level attribution — all from inside your workshop.
What the Marketing module unlocks — bulk messaging, automations, win-back, audience filtering, attribution — and how to switch it on.
How to send one SMS to many customers — composing, picking an audience, sending now or scheduling, and what compliance rules PitlaneHQ enforces for you.
Send one branded email to many customers — sender setup, templates, unsubscribe handling, and the deliverability rules to follow.
Trigger-based messages that fire on their own — booking reminders, post-job thank-yous, service-due nudges, birthday SMS. Set once, runs forever.
How to slice your customer book into the right audience for a campaign — last-service date, spend, vehicle, tags, consent — and save segments to reuse.
Re-engage customers who have lapsed — pick a churn window, preview the segment, send by SMS or email, and watch attribution surface the bookings that came back.
Where your customers actually came from — first-source vs UTM source, the attribution window, what the attribution report shows, and how marketplace leads are tracked.
Connect Google Ads in one sign-in, pick the right Ads account, provision the conversion actions, and start sending paid-invoice conversions back to Google so Smart Bidding optimises against real revenue.
Single-click sign-in to Microsoft (Bing) Ads, then add your UET tag ID and an offline conversion goal so PitlaneHQ can send paid-invoice conversions back to Microsoft Advertising.
GA4 is a manual setup — paste your Measurement ID and a Measurement Protocol API secret, test the connection, then verify events are firing with the built-in GA4 event-verification panel.
Your return on ad spend at a glance — spend, cost per lead, cost per won job, and ROAS, broken down by campaign and by platform, matched against the leads and jobs your spend actually produced.
The one feed that ties it all together — the Marketing Command Centre (traffic → bookings → revenue) for admins, and Journey Intelligence (browse → enquire → book, with hot-lead scoring) for everyone on marketing.