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Online Store & Storefront

Turn your stock list into a public storefront. Choose which parts list online, publish them on your own workshop website, and feed them to free Google Shopping listings — all from your existing stock.

Online store overview

What the online store is, how your stock items become public listings on your own website and on Google Shopping, and the one source of truth behind it all.

3 min read24 June 2026

Your workshop microsite

The public website you get at <name>.pitlanehq.com.au — what shows on it, how it is found by Google, and how a custom domain fits in.

3 min read24 June 2026

Listing products online

Curating which stock items appear in your storefront and Google feed, the details Google needs (image, GTIN or MPN + brand), and weight-based shipping rates.

4 min read24 June 2026

Storefront product pages

The public product page each listed item gets on your microsite — what a customer sees, and the SEO and structured data that make it show up well in search.

3 min read24 June 2026

The Google Merchant feed

Get your listed products onto free Google Shopping listings — claim your store website, add your signed feed URL as a scheduled fetch, and let Google do the rest.

4 min read24 June 2026